Our Philosophy

King & Tuckfield approaches responsibility through long-term decision making rather than ideology. Design, production, and distribution are shaped by a preference for fewer, better garments, developed with materials, construction, and processes intended to extend wear life rather than encourage replacement.
This approach prioritises continuity over speed, allowing the brand to work closely with suppliers, maintain consistency in production, and build garments designed to remain relevant through use rather than trend.


From the beginning, we chose to keep production small and grow organically so we could stay close to the materials, the manufacturers, and the process. That control allowed us to refine garments over time, learning what worked in wear, correcting what didn’t, and building consistency without the pressure to scale too quickly.

~ Stacey Wood

Our Practices

King & Tuckfield is structured to grow through control rather than scale. By working with factories and mills that support low production volumes and flexible fabric minimums, the brand is able to develop collections gradually, minimise waste, and maintain consistency in fit, material, and construction.

Woven garments are produced in London and knitwear in Shanghai, in long-standing, family-owned facilities that have worked with the brand since its inception. This continuity allows for close collaboration, technical refinement, and accountability throughout the production process.

Operational decisions are kept deliberately lean, from working out of a small London atelier, also home to our flagship retail store, to reducing packaging and repurposing surplus materials into limited accessories.

Garments are designed to remain in use for as long as possible, supported by the Hand Me Down initiative, which allows customers to return pre-worn pieces to be passed on, extending their life beyond a single owner.

Our Product

At King & Tuckfield, material choice defines modern luxury through durability, ease of care, and longevity in use. Fabrics are selected for their natural performance and repairability, allowing garments to be worn regularly and maintained without specialist intervention.

Merino wool plays a central role across the collection because it consistently supports these requirements. Naturally breathable, resilient, and biodegradable, it enables garments to hold their form while remaining comfortable over time. Sourced from family-run farms in New Zealand that have been visited and verified, the fibre reflects an approach grounded in traceability and consistency rather than abstraction.

This same logic extends across the wider material palette. Regenerative fibres, linen, closed-loop produced TENCEL™, and hard-wearing denim from a small Italian mill are used where their behaviour best supports the garment’s intended purpose. In each case, materials are chosen not for novelty, but for how reliably they perform as part of everyday dress.

Our Promise

King & Tuckfield’s promise is to design clothing that remains relevant through use rather than moment. Each garment is developed with materials, construction, and proportion intended to endure, to be worn regularly, maintained easily, and improved over time.

This commitment extends across every stage of production, favouring consistency, responsible working relationships, and processes that support longevity over volume. The result is a wardrobe designed to last, not through trend or excess, but through clarity, care, and purpose.