Privacy Policy

Last updated: June 19, 2026

King and Tuckfield Ltd (“King & Tuckfield”, “we”, “us” or “our”) operates this website and online store, including all related information, content, features, tools, products and services, in order to provide you with a curated shopping experience.

King & Tuckfield uses Shopify to provide and operate its ecommerce platform and related services.

This Privacy Policy explains how we collect, use, store and disclose your personal information when you visit our website, use our services, make a purchase, create an account, sign up to our newsletter, contact us, or otherwise interact with us.

For the purposes of applicable data protection laws, King and Tuckfield Ltd is the data controller of your personal information.

Personal Information We Collect

When we use the term “personal information”, we mean information that identifies you or can reasonably be linked to you.

Depending on how you interact with us, we may collect the following categories of personal information:

Contact details, including your name, billing address, shipping address, email address and telephone number.
Account information, including your username, password, preferences and account settings.
Transaction information, including products you view, add to your basket, purchase, return or exchange, and details of your order history.
Payment information, including payment method, payment confirmation and transaction details. We do not store full payment card details on our own systems.
Communications with us, including emails, customer service enquiries, social media messages, reviews, feedback and competition entries.
Technical information, including your IP address, browser type, device information, operating system, location data, time zone setting and other online identifiers.
Usage information, including how you use, browse and interact with our website, products and services.
Marketing and communications information, including your preferences in receiving marketing from us.

We may also collect and use aggregated or anonymised information for statistical, analytical or business purposes. This information does not identify you personally.

We do not knowingly collect special category personal data, such as information about your race, religion, political opinions, health, sex life, sexual orientation, trade union membership, genetic data or biometric data.

How We Collect Your Personal Information

We may collect personal information:

Directly from you, when you place an order, create an account, sign up to our newsletter, contact us, enter a competition, respond to a survey, give feedback or apply for a job.
Automatically, when you visit or use our website, through cookies, pixels and similar technologies.
From service providers, including ecommerce, payment, delivery, returns, analytics, marketing and customer service providers.
From partners or third parties, where permitted by law.

How We Use Your Personal Information

We use your personal information for the following purposes:

To provide, tailor and improve our services

We use your personal information to operate our website, process payments, fulfil orders, arrange delivery, process returns, manage your account, respond to enquiries, remember your preferences and improve your shopping experience.

To perform our contract with you

We use your personal information where necessary to process and complete purchases, deliver products, manage returns and exchanges, and provide customer service.

For marketing and advertising

We may use your personal information to send you marketing communications about King & Tuckfield products, services, events, offers and promotions, where permitted by law or where you have consented.

You can unsubscribe at any time by using the unsubscribe link in our emails or by contacting us.

We may also use your information to show you online advertising, including advertising based on products you have viewed, purchased or added to your basket.

For security and fraud prevention

We use your personal information to help detect, investigate and prevent fraud, unauthorised transactions, illegal activity, misuse of our services and security incidents.

To communicate with you

We use your personal information to respond to enquiries, provide customer support, send order updates, notify you about your account, and maintain our relationship with you.

For legal and regulatory reasons

We may use your personal information to comply with applicable laws, tax obligations, accounting requirements, legal processes, regulatory requests, disputes, enforcement of our terms and policies, and protection of our rights.

Lawful Basis for Processing

Where UK GDPR or EU GDPR applies, we process your personal information on one or more of the following lawful bases:

Performance of a contract with you.
Compliance with a legal obligation.
Our legitimate business interests, provided those interests do not override your rights and freedoms.
Your consent, where required by law.

How We Share Your Personal Information

We may share your personal information with third parties where necessary for legitimate business, legal or operational purposes, including:

Shopify, which hosts and powers our online store.
Payment providers and fraud prevention services.
Delivery, fulfilment, returns and logistics providers.
IT, hosting, cloud storage and security providers.
Analytics, advertising and marketing providers.
Customer service, email marketing and CRM platforms.
Professional advisers, including accountants, lawyers, insurers and consultants.
Regulators, public authorities, law enforcement bodies or courts where required by law.
Third parties involved in any merger, acquisition, restructuring, sale of assets, insolvency or similar business transaction.

We require service providers acting on our behalf to process personal information only in accordance with our instructions, applicable law and appropriate confidentiality and security obligations.

Shopify

Our website and online store are powered by Shopify.

Information you submit to our website may be transmitted to and processed by Shopify and by third parties used by Shopify to provide its services. Shopify may process personal information in countries outside the country where you live.

Shopify may also collect and process personal information about your use of our store in order to provide, protect, improve and enhance its services. In some circumstances, Shopify may act as an independent controller of your personal information, including where it processes information for its own purposes.

To learn more about how Shopify uses personal information, please visit Shopify’s Consumer Privacy Policy and Shopify Privacy Portal.

Klarna and Other Payment Providers

If you choose to use Klarna or another third-party payment provider, we may share your contact details, order information and payment-related details with that provider so they can assess eligibility, process payment and administer your transaction.

Those providers process your personal information in accordance with their own privacy policies.

Cookies and Similar Technologies

We use cookies and similar technologies to operate our website, remember your preferences, maintain your basket, understand how visitors use our website, improve our services, and support marketing and advertising.

Cookies may be set by us, Shopify, analytics providers, advertising partners, social media platforms and other third-party services.

You can manage cookies through your browser settings and, where available, through the cookie consent tools on our website. Blocking some cookies may affect the functionality of the website.

Security

We take reasonable steps to protect your personal information from unauthorised access, use, loss, misuse, alteration or disclosure.

Payment transactions are processed through secure, PCI-DSS compliant payment providers, including Shopify Payments and other authorised payment processors. We do not store full payment card details on our own systems.

However, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security.

Retention

We keep your personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

We may retain customer order information, including contact, identity, financial and transaction data, for up to six years after the end of the customer relationship where required for accounting, tax and legal purposes.

We may retain information for longer where necessary to comply with legal obligations, resolve disputes, prevent fraud, enforce agreements or protect our legal rights.

In some circumstances, we may anonymise personal information so that it can no longer identify you. We may use anonymised information indefinitely.

International Transfers

We may transfer, store and process your personal information outside the country where you live.

Where we transfer personal information outside the United Kingdom or European Economic Area, we will rely on appropriate safeguards where required by law, such as adequacy regulations, Standard Contractual Clauses, the UK International Data Transfer Agreement or other recognised transfer mechanisms.

Your Legal Rights

Depending on where you live, you may have rights in relation to your personal information, including the right to:

Request access to the personal information we hold about you.
Request correction of inaccurate or incomplete personal information.
Request deletion of your personal information.
Object to certain types of processing.
Request restriction of processing.
Request transfer of your personal information to you or a third party.
Withdraw consent where we rely on consent.
Opt out of certain marketing communications.
Opt out of certain targeted advertising, sale or sharing of personal information where applicable law provides this right.

These rights are not absolute and may apply only in certain circumstances.

To exercise your rights, please contact us at info@kingandtuckfield.com.

We may need to verify your identity before responding to your request. We aim to respond to all legitimate requests within one month, or within the timeframe required by applicable law.

You will not usually have to pay a fee to exercise your rights. However, we may charge a reasonable fee or refuse to comply where a request is clearly unfounded, repetitive or excessive.

Marketing Preferences

You can opt out of receiving marketing emails from us at any time by clicking the unsubscribe link in our emails or by contacting us at info@kingandtuckfield.com.

If you opt out of marketing, we may still send you non-marketing communications, such as order confirmations, delivery updates, account notices or customer service messages.

Children’s Data

Our website and services are not intended for children. We do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you believe that a child has provided us with personal information, please contact us so that we can take appropriate action.

Third Party Links

Our website may include links to third-party websites, platforms, plug-ins or applications.

We do not control these third-party sites and are not responsible for their privacy practices, content or security. When you leave our website, we encourage you to read the privacy policy of every website you visit.

Complaints

If you have concerns about how we process your personal information, please contact us first at info@kingandtuckfield.com so that we can try to resolve the matter.

You also have the right to lodge a complaint with the UK Information Commissioner’s Office, the UK supervisory authority for data protection issues, or with the equivalent data protection authority in your country.

The Information Commissioner’s Office can be contacted at www.ico.org.uk.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, services, legal obligations or regulatory requirements.

When we update this Privacy Policy, we will post the revised version on our website and update the “Last updated” date.

Contact

If you have any questions about this Privacy Policy, our privacy practices, or your personal information, please contact us at:

King and Tuckfield Ltd
74 Mortimer Street
London W1W 7RZ
United Kingdom

Email: info@kingandtuckfield.com