We only work with factories that allow us to produce low quantities and mills which offer flexible fabric minimums so the business can be grown organically, and waste is kept to a minimum.

All our wovens are made in London and knitwear in Shanghai, in famlily owned, high-tech facilities that have been with the brand since its inception.

Operationally, we reduce our footprint wherever possible, working from a small atelier in London and recycling all packaging to ship orders to customers.

Any leftover materials are repurposed to make special limited-edition accessories and founder Stacey Wood and her business partner do not take a salary until producers and mills are paid in full.

Our circular Hand Me Down initiative provides a platform for customers to return pre-loved purchases should they wish so that they can be passed on to others, therefore extending the life cycle of a garment. In return, they receive a 15% reduction on their next investment.

We believe that materials made using non-toxic methods which are durable, repairable and easy to care for define modern luxury.

Our honest and long-lasting approach to fashion is manifested in the natural properties and production methods of Merino Wool, which is why it plays a central role in every collection. Sourced from local family farmers in South Island New Zealand which have been personally visited and verified to guarantee traceability, accountability and transparency, our Merino Wool is biodegradable and is produced under strict animal welfare guidelines.

Elsewhere, regenerative fabrics containing the waste of rose bushes and stem; premium linen (one of the most sought-after plant based fabrics); closed-loop made and printed Tencel; and hard wearing denim from a small Italian mill which is hand-finished by independent weavers are also sourced.