Before we started King & Tuckfield, we spent 4 years looking through family albums as an inspiration beyond the shapes and colours of the clothes worn by the older generation. We also looked through the material used and went even further trying to understand where their clothes were made. Not surprisingly, the majority of the makers no longer exist and the ones that do, we’ve already worked or still work with.
"SUSTAINABILITY STARTS WITH A MINDSET SHIFT IN CONSUMPTION"
Wool and denim featured heavily in these family albums and for a good reason. They are durable materials, age beautifully and are the archetypal utilitarian fabrics. Parents and grandparents were not buying garments in order to support the slow fashion movement or be sustainable, they were simply buying clothes to last. They were not buying trousers, shirts and dresses, thinking they will wear them a few times and throw them once they are done. They were buying them for good. They took pride in them, cared for them and frequently passed them down to the next generation.
Graham Aubrey Tuckfield, our inspiration
True to our brand’s values of provenance and family history, we embarked on our King & Tuckfield journey aiming for longevity in both shapes and materials, in the same way our parents bought their clothes. We do not know how to make clothes any other way, anyway.
Our merino is not simply of the highest quality, but coming from New Zealand sheep - known for its longer staple due in part to both the altitude and vegetation available to herds - it lasts longer. Our Italian selvedge denim is from the biggest denim manufacturer in Europe and one of the most sustainable businesses, within denim, worldwide. In the process of making our selvedge fabric, it is estimated that a material saving of 62% is achieved due to their loom technology with a 70% reduction in chemicals during the indigo dye process.
Our shapes too are timeless, not just in design terms, but also in the way they are made in London, Porto or Shanghai. Good ingredients and willingness to do your best is only half the recipe. One needs experienced craftsmen, with an impeccable handwriting, understanding of tailoring and machines to match their skillset and expectations. We looked for over 2 years for such “maestros” in the UK, Turkey, Italy, Portugal, Shanghai and many more countries and we feel proud to be working with some of the best makers. Understanding heritage is one thing – being able to move it forward without losing the essence of it – is another. And our makers know both.