King & Tuckfield is uncompromising when it comes to taking responsibility for its footprint and adopting ethical methods. Mirroring the brand’s founding principles of human connection, honest practices, and beautiful, long-lasting design, its approach to business, production and distribution supports the slow-fashion movement.
"From the very beginning, we kept things small and grew organically so we could learn from mistakes we made without having a negative impact and make sure we were using the right materials, manufacturers and processes" – Stacey Wood
King & Tuckfield believes that materials made using non-toxic methods which are durable, repairable and easy to care for define modern luxury.
The brand’s honest and long-lasting approach to fashion is manifested in the natural properties and production methods of Merino Wool, which is why it plays a central role in every collection. Sourced from local family farmers in South Island New Zealand which have been personally visited and verified to guarantee traceability, accountability and transparency, King & Tuckfield’s Merino Wool is biodegradable and is produced under strict animal welfare guidelines.
Elsewhere, regenerative fabrics containing the waste of rose bushes and stem; premium linen (one of the most sought-after plant based fabrics); closed-loop made and printed Tencel; and hard wearing denim from a small Italian mill which is hand-finished by independent weavers are also sourced.
King & Tuckfield only works with factories that allow it to produce low quantities and mills which offer flexible fabric minimums so the business can be grown organically, and waste is kept to a minimum.
Operationally, the brand reduces its footprint wherever possible, working from a small atelier in London and recycling all packaging to ship orders to customers.
Any leftover materials are repurposed to make special limited-edition accessories and founder Stacey Wood and her business partner do not take a salary until producers and mills are paid in full.
As advocates of a circular fashion system, King & Tuckfield is proud of its Hand Me Down initiative, which provides a platform for customers to return pre-loved purchases should they wish so that they can be passed on to others, therefore extending the life cycle of a garment. In return, they receive a 15% reduction on their next investment.
For King & Tuckfield, integrity is everything. The brand is committed to creating clothes that will remain as relevant to future generations as they are right now: fashion that is both durable and luxurious and collections which have been crafted with respect for the people and responsible processes which have made them possible.